22 Nov2018


What comes to your mind when you hear the term “SEO?” Where do you invest all your energy when you’re trying to improve SEO ranking of your website?

It’s every business owner’s desire to have his or her website appear among the few firsts in Google’s search engine for several search words. Getting top ranking with strong keywords that have substantial volumes means a larger number of website entrances, in-turn more revenue and profit to the business owner.

The factors that contribute to impacting the search engine ranking are some of the most diligently protected secrets in an online business. Google or other search engines do not disclose exactly how they rank webpages in search results since that would lead to immense gaming of the system and produce not-so-useful results.

If you’ve been diligently working on keyword optimization but are still not getting the desired results, you may want to consider other important factors that impact SEO ranking. So the question is: How does Google’s algorithm rank sites in order? It seems like a question that has no definitive answer, just the way no one can share the recipe of Coca-Cola

Getting users to stick to your website for a longer time and interact with your content can boost your website’s ranking and you can do so by improving the usability of your website and the user experience as a whole.

Start by Measuring your Site’s Current Google Ranking

Whether your site has ever been through a negative impact of updates or not, in the past, the process begins by checking the current ranking on search engines. Since Google PageRank value is not of much use, so Google ranking means the position of your site’s posts on Search Engine Results Page (SERP) for the relevant keywords.

There are various tools available at free of cost to determine the rank on SERP for a particular keyword. By typing about 5-8 relevant keywords, you’ll be able to have an idea about the current position of your website on Google or Yahoo search engine.

Google’s algorithm is developed from over 200 different factors and out of those, here’s a list top 10 factors that are crucial for your website’s ranking:

    1. Relevant and High-Quality Content

Content is the ultimate king, also in the eyes of Google. A term quite popular, “dwell time” which also means the amount of time visitors spend on your site strongly contributes when it comes to the SEO ranking. When you provide high-quality useful content, your visitors tend to stay longer on your website to skim through the information which in-turn increases their dwell-time. Another reason to generate highly useful content is that when website viewers bookmark your content on any browser, it improves SEO ranking of your website.

    1. Readability

Even if your audience is sound and educated, they probably want to escape from reading through PhD dissertation every time they visit your website. You don’t want to risk losing them due to the content and click away since the content is too difficult to understand.

Making your content easy to understand and read help in making it useful to your readers. It is important to note that Google takes readability into account when ranking webpages.

    1. Image Quality

Not just images, but videos, audios and slideshows can help in improving user experience and enable you to deliver information in a manner that is most suited to your ideal site visitors. These multimedia’s act as a signal of quality content to search engines, after all, you’ve invested so much time and energy for making your content appear attractive and interactive.

From the user perspective, it is the natural instinct for a reader to react to images first, prior to reading the content. Therefore, informative and appealing images can represent your brand’s style and core value you’d like to deliver, leading to positive buying attitudes.

    1. Outbound Links

In order to make your content more relevant and useful, you can link out to reliable authority sites for more in-depth information that your readers can use. Linking out to reliable authority sites will not just increase the relevancy of your content, but it is also believed to send signals to Google and thereby increasing SEO ranking. The outbound links need to be useful, relevant, and in balanced regularity. Too many outbound links can make it difficult for readers to follow your content and might distract them.

    1. Inbound Links

Google makes use of inbound links as one of the ways to determine how relevant and authoritative your content is. The best scenario to put up is when an authoritative site includes a relevant link to your site in one of their relevant content pieces. For a reader, the objective of an inbound link is to help them discover information which will help in expanding their knowledge. For a search engine, an inbound link gives reader the access to new content and helps in distributing ranking power throughout a website.

    1. Page Speed

Users may instantly switch to another site if they have to wait for even an extra second for each page to load. This would impact your dwell time, reduce the number of pages viewed, and increase the bounce rate – all of which could impact your SEO ranking.

For every 1 second that it takes to load a page, you end up losing about 7% visitors from your site. On an average, it shouldn’t take more than 4 seconds for the page to load, and to track the same, there are several tools available. Check the load time, if it’s taking more than the stipulated time, you should try and fix the problem.

    1. User Interaction

When Google ranks websites for its search results, it wants to list out the most valuable and relevant resource to its users. The more users interact with a particular website, the more valuable it appears to Google since it projects user interest. The amount of time a user spends on website holds a lot of importance. If visitors are clicking on your website but quickly moving on to another, that’s a red flag for Google since it indicates that there’s something wrong with your site.

In Conclusion

SEO might appear a little challenging but it is one of the most important contributors in running an online business or just having an online presence for offline businesses. Once you’ve identified the primary SEO ranking factors and measured the results, the website owner can focus the slight SEO changes on each page in an attempt to improve their rankings further.