5 Dec2018


Undoubtedly, Google Analytics has and will always be a popular tool for tracking website visitors, but it’s not the only solution and definitely not the perfect solution for everyone. Google Analytics has established itself well enough to have a strong hold on the analytics market. If you want to know insights about how many people have visited your site and what are some of their common habits once they’re there, Google Analytics would probably be your first stop.

However, some of the new tools that are well established have dozens of features that you won’t find in Google Analytics. For instance, some of the features are designed to fit a specific need like recognizing which businesses have been visiting your site or monitoring your brand mentions throughout the web. Depending on your business requirements and model, an alternative analytics solution might be a lot more useful and might serve you a lot better from a business perspective. Whether you’re looking to replace Google Analytics or something supplemental, the list stated below has it covered.

    1. Kissmetrics

Equipped with advanced features like path reports and funnels, Kissmetrics will help you optimize conversion points so that you can successfully make more sales or convert more potential customers. Kissmetrics includes email campaigns and social integrations with the ability to personalize emails basis individual user’s behavior.

    1. Foxmetrics

Foxmetrics is marketing cum personalization solution that specializes in segmentation. Foxmetrics offers much more than an average web analytics tool. Organizations can customize a majority of elements of this metrics software, develop unique user behavior segments, create user-specific campaigns from the website data and also integrate numerous widgets such as email capture, pop-ups, and notifications. Priced at $299 per month if you sign up for a year, the cost of this tool is comparatively expensive than a few other basic analytics tools. However, the pricing mainly depends on how many actions or events you’d want to track.

    1. Amazon Analytics

One of the reasons why retailers like Amazon, eBay, and Target are at the top is because they’ve invested their revenues in advanced software that gathers all the data and analyzes volumes of shopper data. Amazon Analytics tool tracks every customer, click, and conversion to understand behavior, identify obstacles, and optimize marketing campaigns followed by forecasting inventory needs. With such tools, you can understand your customer like never before. Every transaction and interaction can be tracked to gather insights about the shopper and where they’re coming from, what are they looking at, and what do they want to buy. By understanding your visitors’ behavior, you can build better relationships with your customers and make smarter decisions for your business.

    1. Chartbeat

Chartbeat is a live analytics package that tracks the performance of your content on your site and also helps in keeping a tab on social media brand mentions. Different than – and more precise than Google Analytics’ live analytics that measures only server hits, Chartbeat is compelling and beneficial. Chartbeat also has some features built specifically for ad-supported news sites or magazines that receive a high volume of traffic.

    1. Mint

Mint is a basic, self-hosted analytics solution. If you’re just getting started and require a basic view of things like popular search terms or unique visitors, Mint is suitable for such needs. However, it doesn’t offer very advanced features like the bounce rate unless you plan to install extra plugins.

    1. Clicktale

Clicktale, a sound-based analytic system and service enables you to visualize your customer’s experience on your site from their point of view. It provides the ability to monitor and analyze their interactions in aggregate, in the form of reports and heat maps, as well as individual session replays. Clicktale is an excellent tool for medium to large businesses. It may not be suitable for smaller businesses since traditional analytics may solve half of their concerns until they’re prepared to give more focus on customer experience.

    1. Open Web Analytics

Licensed under GPL (General Public License), Open Web Analytics is an open source tool that provides a way to add web analytics to your site using PHP or JavaScript. Open Web Analytics provides detailed and individual snippets about each visitor on your site along with the browser type, location, pages viewed, referral source and visit length. There are three features of OWA tool that you’ll not find in any other tool: mouse movements recording, click heat maps, and playback & DOM click tracking. This tool is absolutely free and supports forums for interacting with the other users of this tool.

Choosing the right Analytics tool for your website

Whether you’re trying to source personalized information about the visitors of your website or developing a low-cost marketing automation stack, the listed tools come with a variety of features that are beyond what you get from Google Analytics. A lot of these tools have an option of signing up for free for a stipulated trial period. A few even offer an immediate look-back feature, letting you gain insights instantly. Pen down the goals you want for a Google Analytics alternative, and then use the above list to identify which services might suit your needs the best.