2 Nov2018


A lot of startups and businesses do not realize how useful WordPress is, or why they should use WordPress for their personal or business purpose. For many, the idea of getting started with WordPress and using the free v/s paid version (as far as themes are concerned) probably revolves around the fact that if there’s a free option, why would somebody want to invest money for a premium alternative?

Certainly, this ideology does make sense, but it doesn’t address strategic long-term thinking. There are many benefits associated with investing in premium WordPress themes. Quite obviously, there wouldn’t be a market for them if there weren’t already a lot of people purchasing and using them.

Besides the fact that WordPress is available in a free version, it’s quite easy to use, very powerful, and you do almost everything with it. Not only that, but there’s a huge WordPress community of developers, countless guides, videos, tutorials, e-books, and even entire businesses dedicated to guiding you to expand and maintain your WordPress website.

Several questions still unanswered:

  1. Do you necessarily need a premium version to have an attractive website?
  2. Does a premium WordPress version guarantee that your website will run faster?
  3. What are some of the drawbacks of sticking to a free theme?
  4. Free/premium, which of the WordPress version is suitable for any given project?

Shortly, you’ll find the answers to all your queries and more below. Even though some people make it sound like a huge task for the experts to do, setting up a website on your own is not all that difficult.

    1. Domain Name

First and foremost, you need to get a domain name for your website. Domain name is the online identity of your brand, i.e. name of your website in simple terms. In other words, the name of your website is what user’s type on the web browser’s address bar to view your website. Choosing a domain name is quite a thoughtful task, especially considering that the top tips for choosing domains always include keeping it short and simple to type.

If you already have a brand name that consists of proper “English” words – like “Ethnic Bags” – then the domain name will probably already be taken. You can always glance through some of the important tips on choosing a domain name, but it always boils down to opting for something short and easy. These are definitely some important points, but also consider your brand strategy in mind.

    1. Hosting

Next, you need to find out the best WordPress hosting service that suits your needs. Choosing a hosting package can definitely be difficult, even for seasoned professionals of the ‘net. Switching hosts is easy, so you can do it any point of time. There are ways to go if you’re looking for a good package:

1. Shared hosting: The most economical plan. With shared hosting, several websites share the same IP address and resources of the server including the bandwidth, memory, and hard disk space.

2. VPS hosting: In this plan, you’ll be offered a certain portion of server resources. You’ll be sharing the server with other VPS users, but there will be limited users, not as many as in the shared plan.

3. Managed WordPress hosting: Managed WordPress hosting is hosting cum WordPress management solution that offers some of the essential WordPress tools. It is a sort of dedicated hosting specific to WordPress platform.

    1. Installing WordPress

Based on your account type, you might be able to add any number of WordPress installations to your account. If you have a Managed WordPress hosting, you’ll be able to do this by simply filling out a form. If you’ve opted for a shared or VPS hosting plan, then you’ll have two choices: one-click installation or manual installation. If you need to opt for the manual root, do not worry! All you have to do is to download WordPress, upload all the files to your domain’s folder, create a folder, point your browser to the domain and simply follow the on-screen instructions.

    1. Choosing a theme

Selecting a theme is, in a lot of ways, the most daunting task ever. A theme is responsible for providing an overall outlook and design of your website along with several customizing options and functionalities.

Now, let’s discuss what difference it makes to use free WordPress themes vs premium WordPress themes:

WordPress Free Themes

While we mention “free themes,” we’re talking about free WordPress themes that are registered in the official WordPress.org Themes directory. We certainly DO NOT advice users to install or download any free themes from unreliable sources.

Quite often people think that free themes are low in quality, with limited features and benefits. It’s quite the opposite. The real benefit of selecting a theme from the WordPress directory is that they are officially approved; this means that any theme submitted to the official theme directory will have to undergo a strict review process. The theme review process begins with an automated WordPress plugin that evaluates the theme against WordPress’s stringent coding standards.

WordPress Premium Themes

Similar to premium hosting, you should consider premium WordPress themes as an investment from long-term perspective. After all, there’s a logical reason why premium themes have premium rates – they also provide premium features.

Due to immense competition in the premium theme industry, theme shops are constantly striving to offer more features at lower rates. Best of all, premium WordPress themes are unique and stand out way much more than free WordPress themes.

    1. WordPress Plugins

WordPress plugins are tools that help in adding and extending functionality to your website. Like themes, WordPress plugins can be found in three places as listed below:

      • Official WordPress Plugin directory – Free WordPress Plugins
      • Third-party WordPress development company websites – Both Free and Premium Plugins
      • Plugin Marketplaces – Premium WordPress Plugins
    1. Website Security

Website security is the most crucial point that website owners cannot afford to skip. As WordPress is used by millions of people and the number only seems to be increasing, so are the security threats. So, it is of paramount importance to consider the security aspects of your WordPress website.

Start by strengthening the login and admin page to secure from the potential attacks. Besides, make use of WordPress themes and plugins from reliable sources to keep your website clean and spam free.

Now that you’re aware of all the elements that contribute towards developing a WordPress website, get to work and turn that website into a beautiful piece of art.