We have simply outgrown the traditional means of marketing, owing to tremendous advancements in modes of communication. Long story short, getting your message across these days would not take you as long as it once used to.
This increase in the pace of passing messages across has greatly benefited advertising agencies. Companies now know where a good chunk of their audiences are, and it is easy to get there, as it ceases to remain a physical location.
Though the modes of transmission may appear to have changed, marketing essentially remains to be the same dynamic industry, undergoing constant change every day.
There was a time when displaying the pros of a products helped the brand make sales. Now, obvious portrayal of the benefits of a product drives audiences away. That is exactly where companies took to social media.
Companies are now targeting the free will of the consumer, by making them feel the need to buy the product. And that, as a strategy, seems to be working brilliantly. A research from the ODM group suggests that a good 70% of the consumers online check social media before actually buying the product.
Study further reveals that the most effective platform to get your audiences talking about your brand happens to be Facebook with 86% consumers discussing products and the benefits.
The recipe for a successful ad campaign is to make it relevant to the audience. To relate it to the consumer, you need to weave an enthralling story around it. As a digital marketer, you get to weave stories around products and up the overall sales of the company or your client.
Social media has foregone its entertainment category, and has become something far greater. In the skeleton of something inherently meant for entertainment, it is making consumers feel the need to buy products.
Garnering consumer engagement is the main task of a digital marketer. For this, you have to constantly come up with innovative ways to get the attention of your audience base.
Though you might be wondering what the future holds for an industry that just bloomed a couple of years back. Yes, there is no denying the fact that the traditional funnel-like system is no longer existent.
These days, companies are compelled to care about the customer even after they have purchased the product. Feedback and reviews basically fuel the business, and there is no telling where it would be in the next few years.
What you can be definite about, however, is the fact that creativity will never run out of demand. Being able to make it well in a digital marketing environment as competitive as it is today would only nurture your skills and hone to you take bigger challenges in the near future.
All in all, it could safely be said, the future does seem bright for digital marketing, if not brilliantly shining.